How many new clients could YOUR Psychotherapy Practice handle next month?

There’s never been a better time to grow your mental health counseling practice. Throughout the US and Canada demand for mental health services is at an all time high, with people increasingly turning to private therapists to help resolve their issues. Despite this, many private practices continue to struggle to meet their full potential, and sadly too many therapists still have free time in their calendars.

‍So what’s stopping you from growing your practice?

Therapists are not marketing experts.

Over the last few months we’ve reviewed hundreds of counseling websites and talked to dozens of practice owners and clinical directors. Here’s what we have learned:

• Most private practices don’t have a marketing strategy or budget.
• Most practices rely on referrals as their primary source of new business.
• Many practices are not easily found for what they do online.
• Therapy websites often look pretty but don’t convert well.
• Intake processes are often too long and complicated for new clients.

And it’s about to get a lot more competitive.

It’s easy to think that you don’t need to look for clients. However, the market is changing rapidly, and local practices like yours will be the biggest losers.

Since COVID, remote therapy sessions have become the norm, reducing travel and office costs and allowing clients to work with a therapist anytime, anywhere. New startups are taking advantage of this change, and are now moving into the mental health therapy space. They are investing millions of dollars of venture capital into technology-enabled solutions to ‘disrupt’ the market, and steal future clients from local practices like yours. What’s even worse is that in time they will also steal your therapists too – with promises of better pay and more regular work – much like Uber enticed drivers away from local taxi firms.

Depending on your location, these new challengers may already be competing against you. Try searching on Google for the kind of services you offer – for example, “therapy near me” – and look carefully at the search results. Chances are you will see new competitors from outside your local area, like BetterHelp. And there are more to come.

What you can do about it.

We believe that clients get the best help by building a meaningful relationship with a local private practice like yours. However, for that to happen, you need to up your marketing game, and be more mindful in finding and attracting new clients.

Here’s where we can help. We are offering a FREE one-hour marketing consultation for private practice owners. We’ll use that time to:

• Understand your business goals and what has (and hasn’t) been working for you.
• Review your website and current marketing.
• Make recommendations based specifically on your situation.
• Share how you can compete locally with established alternatives and new challengers.

Make no mistake, this is not a ‘cookie cutter’ approach to mental health marketing or a ‘lead referral scheme’. This is a bespoke consultation just for you.

So why is it free? We want to better understand how you think about marketing and practice growth. We’re already working with one psychotherapy practice and have had great success, so naturally we want to see if we can repeat this by finding others. We don’t think we’re right for every practice, so we want to talk with you to understand your needs better.

How we helped a practice like yours.

Recently, we started working with a private mental health practice in Toronto, Canada. They were in a desperate situation. Someone they trusted with their marketing made some big mistakes, and their new client intakes dried up completely. They turned to us for help. In less than three months we were able to fix most of the problems that were stopping new clients from finding them. In fact, we brought them a growing number of new clients – more than double the number of client intakes for less than half the cost!

How would you feel about seeing more new client enquiries each month for your practice?

We guarantee it will be worth your time.

If you’re serious about maximizing the potential of your private practice, book your FREE one-hour marketing consultation now. We guarantee it will be worth your time. In fact, if you don’t find our marketing consultation valuable, you can even bill us for your time – no strings attached.

This is a limited time offer so don’t wait until it’s too late – act today.